Media Planning
There are consistent and distinct steps that occur prior to doing business across social platforms, online shopping and in-person. Each step calls for a specific advertising medium. In our media planning, we create, implement and benchmark each step with established key performance indicators. This gets your business the immediate impact it needs and improves campaigns over time.
Integrated Marketing
The challenge of a brand is to connect with consumers in crowded marketplace. In order, for consumers to recognize your brand, accept an invitation to engage with your brand, and take action; the right media channels must be chosen. Which combination of broadcast mediums, social channels, search engine marketing, blogs or apps is going to render the best results? We help identify the right combination of channels and measure performance to optimize the return on your advertising investment.
Guiding Principles to a Successful Media Campaign
- Clearly understand your Marketing Ecosystem
- Use the right advertising medium for branding and building curiosity about your brand
- Consumers are intelligent. Feed them relevant information when they are researching a product or service that you offer
- Make a connection wherever consumers prefer to connect
- Plan to exceed expectations by delivering more value
- Make your offer. Using the right language is key to conversion
- Measure the previous steps to understand what is working and how to improve it
In addition, to these guiding principles for our media planning, we use well-proven advertising tactics to optimize conversion ratio.
Services:
Determining the right combination of media channels and measuring key performance indicators to optimize results
Using Social Media appropriately to compliment your inbound marketing and branding
The right combination of content creation, media and digital marketing to supplement your branding efforts
Increasing the relevance of your pages and increasing your domain strength to improve your Google, Bing and Yahoo ranking
Using creativity to develop a memorable brand based on evidence from real consumers
ADVERTISING CALIBRATION
Critical elements of a campaign with a distinct and necessary purpose.
DO YOU KNOW WHICH PART OF YOUR MARKETING IS WORKING?
Read what our clients say about us
Our marketing agency is truly honored by your words. Thank you!
I took over a dental practice in Troy and needed to fill my schedule for specific services. Manny and the team at Go Gonzalez put a thoughtful plan together including a new website and local lead generation and within a couple of months the phone rang steadily. Best in the business!”
I took over the Music Hall in 2018 with the goals of increasing programming and raising awareness of this beautiful theatre and all we have to offer. We engaged Go Gonzalez to assist us with this effort. They evaluated our current sales process, made recommendations for the website, social media, email promotions and media campaigns that set our ticket sales in motion. The staff has consulted on our sponsor program as well. They care very much about our success and have become an invaluable part of our team.
We connected with Go Gonzalez for help with a go-to-market strategy for MyGel for Relief, a transdermal opiate alternative. They developed and implemented a successful go-to-market strategy connecting with over 100 medical clinics and practitioners in the Albany, NY; Philadelphia, PA and Charlotte, NC markets. They went above and beyond my expectations. Great work!