Go Gonzalez, a veteran-owned marketing agency in New York State that began in Philadelphia, PA in September of 1998 as Gonzalez Consulting. Edward Concepcion and Manny Santos started the business offering graphic design, web design, event promotions, and public relations for FAM Productions Inc. After the development of an online portal, Equipoweb, and a world news website, MundoNoticias, an online helpdesk application and a data warehouse solution project for a leader in the medical field set the path for more complex online projects.
When building in the massive space known as the internet, one of the most important parts of the construction of a website is building a path for visitors. Imagine building a beautiful castle in the middle of nowhere. How will people find your castle? While a website needs to be designed to cater to visitors and foster interaction, creating pathways to the homepage of a website is essential to generating the traffic needed to sustain a business.