Our team collaborates with key personnel on your team to develop the path to realize key objectives for your organization.
Working collaboratively we find solutions to your pressing business need. We construct strategies in team meetings after careful review of client requirements and research. Software and mapping serve to determine the direction of the strategy, then proposed formally.
As we help develop the system to execute the strategic plan, we realize that your staff must buy-in to a collective effort. Getting buy-in from individuals is a challenge because people are motivated for a variety of reasons. For example, some sales leaders may hope that everyone on their staff is motivated by money.
However, great salespeople come with different personalities. Learning what motivates individuals can optimize your business’ sales performance.
In like manner, individuals on a project are motivated by different things. A great leader can identify those things and accomplish goals more efficiently. Our goal is to get a team to buy-in into our methodology.
During the planning, individuals are assigned various responsibilities. Assigning the task to the right individual and providing the tools for that individual to accomplish a task is imperative. This is an investment in that person.
Therefore, we strongly consider how to optimize that investment.
Our Proven Process Produces Results
Go Gonzalez recognizes the valuable insight that a client contributes during the needs analysis phase of the strategic process. What is said and what is not being said are both critical to developing the right strategy. Go Gonzalez works to understand the objective and obstacles to achieving goals to determine the research required for the right solution.
Determining the right solution requires research. The Go Gonzalez team has experts in integrated media research, market, internal and competitive analysis. There is no limit to the creativity used to obtain the information required to make effective decisions. From SWOT to mystery shopper to surveys and anonymous calls, we obtain the required research to help guide decisions.
A project management professional develops a step-by-step project plan to meet the objectives of the approved strategy. The plan is entered into the Go Gonzalez project management system so that project team members have access to project information at all times. Business plans are also available through an online platform for better access and collaboration. All projects updates are sent via email automatically.
Benchmarks and measures are determined as part of the project plan. Whether the data is for a media campaign, lead generation or a sales effort, benchmarks set the bar and measures show if the bar was reached. Therefore, reviews of benchmark and measures are essential to the project plan.
AUDIT / QUALITY ASSURANCE
The auditing process assesses measures and confirms that the strategy is implemented and followed correctly. This process also allows the team to make necessary strategy adjustments if applicable. Go Gonzalez is involved in strategic marketing year-round and offers great insight and expertise from projects in a variety of industries including: Healthcare, Insurance, Automotive, Non-Profit Organizations and Retail. The process is methodical; while challenges can vary, success is not optional.