google_analytics_reportLead generation, search engine marketing, social media promotions, Youtube advertising, online articles are all ways to reach people online. According to Google, an effective campaigns start with stimulating consumers offline with branding and directing those consumers to an online destination. Understanding the hundreds of online channels is critical and developing the right message based on consumer buying stage is equally important to a digital advertising campaign.

Go Gonzalez offers integrated media planning, develops messaging and creative online ads, manages the campaign and tracks progress.  A primary goal in the online advertising planning process is to reach ideal consumers, thereby minimizing the risk of wasting money on the wrong people. Whether the goal is branding or direct marketing, targeting effectively is key.

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For Online Advertising… Go Gonzalez